Privacy Policy

Last updated: August 31, 2026

Drop The Routine ("DTR", "we", "our", or "us") is owned and operated by Wulfric Inc., a Delaware corporation. This Privacy Policy explains how we collect, use, share, and protect information when you use our mobile application and website (collectively, the "Service").

1. Information We Collect

We collect information in the following categories:

a) Account Information

• Email address and account identifiers
• Profile information you provide (e.g., display name, optional photo)
• Authentication/session data needed to keep you logged in and secure the Service

b) User Content (Community + Routines)

• Posts, comments, reactions, and other content you submit in the message board
• Routine progress data (e.g., completed steps, streaks, milestones)
• Content you upload as a creator (if you are a creator)

c) Progress Photos and Media Uploads

If you upload progress photos to your routine tracker, we process and store them to provide the feature (for example, to display your timeline, sync across devices, and enable deletion). Tracker photos are private to your account. They are not visible to other users, including the creator of the routine you are following.

If you separately choose to post photos in a community area such as a message board, those photos are visible to other users who have access to that area. Photos you post to a community are treated as user content rather than as private tracker photos, and remain visible to that community until you delete them.

Depending on what they depict, progress photos may be treated as sensitive personal information under some privacy laws. Whether kept private or shared in a community, we do not use them for advertising or profiling, we do not sell or share them with advertising partners, and we do not use them in our own marketing materials without your separate, explicit permission.

d) Payment Information

If you purchase routines or other paid features, payments are processed by third-party payment processors (such as Stripe). We do not store your full payment card number. We may receive limited transaction details (e.g., purchase amount, currency, payment status, and a payment reference).

e) Creator Payout and Tax Information

If you publish and sell routines as a creator, we work with our payment processor (such as Stripe Connect) to enable payouts to you. As part of that process, you may be asked to provide identity verification details, business or individual tax information, and bank or payout account details. This information is collected and held primarily by our payment processor under its own terms and privacy policy.

We receive and retain limited related records, such as your connected payout account identifier, payout status and history, sales and earnings records, and tax documentation or reporting information where required by law. We do not store your full bank account or payment card numbers.

f) Device, Diagnostics, and Usage Data

• App interactions and feature usage (to improve performance and fix bugs)
• Device information (e.g., device type, OS version)
• Crash reports and diagnostic logs
• Approximate location inferred from IP address (e.g., country/region) for security and compliance

2. Cookies, Analytics, and Advertising Technologies

We and our partners use cookies, pixels, SDKs, and similar technologies on our website and in our apps. These are used for essential functionality (such as keeping you logged in), for analytics (understanding how the Service is used so we can improve it), and for advertising and measurement.

We work with advertising partners, including Meta Platforms, and may send them limited information about your interactions with our website, such as page views and completed purchases, so that we can measure the performance of our advertising and reach people who may be interested in the Service. Under some privacy laws, including California's, this activity is considered "sharing" personal information for cross-context behavioral advertising.

Your choices. If you would prefer that we not share your information with advertising partners for this purpose, email us at support@droptheroutine.com and we will honor that request. We do not use progress photos, routine content, or message board activity for advertising purposes.

3. How We Use Your Information

We use information to:

• Provide, operate, and maintain the Service
• Enable routine progress tracking, photo uploads, and community features
• Process purchases and provide customer support
• Process creator payouts, calculate revenue share, and meet tax and financial reporting obligations
• Review creator-submitted routine content where needed to enforce our content standards
• Improve performance, troubleshoot bugs, and develop new features
• Measure and improve our advertising, subject to your choices in Section 2
• Protect the safety and integrity of the Service (e.g., prevent abuse, fraud, and unauthorized access)
• Comply with legal obligations

4. How We Share Your Information

We do not sell your personal information for money. We may share information in these situations:

• Service providers: hosting, storage, analytics, crash reporting, customer support, payment processing, and similar vendors who process data on our behalf (e.g., cloud hosting providers and payment processors).
• Advertising partners: as described in Section 2, and subject to your opt-out choices.
• Legal and safety: if required by law, subpoena, or legal process, or to protect rights, safety, and the integrity of the Service.
• With other users: content you post in community areas (like the message board) may be visible to others based on the Service's settings and your choices.
• Business transfers: in connection with a merger, acquisition, financing, or sale of assets.

If you are a creator, please note that your name, likeness, and published routine content are displayed publicly on the Service and may be used in marketing and promotional materials as described in our Terms of Use.

5. Data Retention

We keep information only as long as we need it for the purposes described in this policy. How long that is depends on the category of information and why we hold it:

• Account information: kept while your account is active, and deleted after you close your account, subject to the exceptions below.
• Progress photos and media: kept until you delete them or close your account.
• Community content: kept until you delete it or close your account. Copies may persist in routine backups for a limited period afterward.
• Transaction, payout, and tax records: kept for the periods required by applicable financial and tax law, even after an account is closed.
• Diagnostic and usage logs: kept for as long as needed to monitor performance, investigate issues, and protect the security of the Service.

We may retain information longer where necessary to comply with legal obligations, resolve disputes, or enforce our agreements.

6. Your Privacy Rights

Depending on where you live, you may have rights to access, correct, delete, or receive a copy of your personal information, to object to or restrict certain processing, to opt out of sharing for advertising purposes, and to not be discriminated against for exercising these rights. You can request help exercising these rights by emailing us at support@droptheroutine.com.

Account deletion: If you created an account in the Service, you can request deletion of your account. Account deletion removes your account and associated personal data from our records unless we are legally required to keep certain information, such as transaction and payout records.

7. Information for Users in the EEA and UK

If you are located in the European Economic Area or the United Kingdom, Wulfric Inc. is the controller of your personal information, and the following applies.

Legal bases. We process your information to perform our contract with you (providing the Service, processing purchases, issuing creator payouts), to comply with legal obligations (tax and financial reporting), for our legitimate interests (securing the Service, preventing fraud, improving our products), and with your consent where consent is required (for example, advertising cookies and any use of your images in marketing). You may withdraw consent at any time.

Your rights. You have the right to access, rectify, erase, restrict, and port your personal information, to object to processing based on legitimate interests, and to lodge a complaint with your local supervisory authority.

International transfers. Your information is transferred to and processed in the United States. Where required, we rely on the European Commission's Standard Contractual Clauses or another approved transfer mechanism to protect that information.

8. Security

We use reasonable administrative, technical, and organizational measures designed to protect information. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

9. Third-Party Links and Services

The Service may reference third-party services (for example, payment processors or analytics providers). Their handling of information is governed by their own privacy policies.

10. Children's Privacy

You must be at least 13 years old to create an account, and at least 18 years old to make a purchase or to publish and sell routines as a creator. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided personal information, contact us and we will take steps to delete it.

We do not use the personal information of users we know to be under 18 for advertising purposes, and we do not share it with advertising partners.

11. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will take reasonable steps to notify you. Continued use of the Service after changes become effective indicates acceptance of the updated policy.

12. Contact Us

Wulfric Inc.
Privacy requests: support@droptheroutine.com
General support: support@droptheroutine.com
Delaware, United States